E-commerce is on the rise nowadays and more and more people prefer shopping online, compared to going from store to store in order to purchase something they need. It is a lot easier to search for a retailer online, look through their list of offers and find the desired product. Apart from easier accessibility, it can also be a lot cheaper. E-commerce websites keep expanding and there are a number of them for you to choose from. If you are looking to start an e-commerce business and you want to create your own e-commerce website, you can choose from a long list of platforms to do so – such as Magento, Shopify or Zencart, but one of the most popular ones is the one and only WordPress. WordPress is a platform that offers a number of benefits that can make your website extremely popular, which is important if you want to make it in this harsh e-commerce climate, so let’s see all the reasons why you should seriously consider using it for your needs.
WordPress is one of the most popular platforms for website design and development, meaning that your audience, no matter if they are tech savvy or not, is certainly already familiar with how it works. By using a platform everyone is comfortable with, you will inspire trust and encourage people to do business with you, not to mention it is an unbelievably easy platform to use. WordPress supports 74.6 million websites and approximately six new posts are being generated every second, so you can just see how popular it is. Choosing WordPress as a platform for your e-commerce website will be the biggest step on your path to success.
WordPress is completely free of charge, making it an excellent cost-effective way of creating an online store. Some of its themes, add-ons and plugins are free, and even the premium options won’t put a big dent in your budget, so you can install theme or plugin you think will make the shopping experience easier and more fun. You can easily create an exceptional e-commerce website by using this platform and combining it with some of very useful e-commerce plugins, such as WooCommerce, WP eCommerce and Jigoshop. Additionally, by the means of excellent SEO tools and a good keyword research, you can take your website SEO friendliness to the next level, which is extremely important for e-commerce. This will increase your website traffic, helping your sales up, and as a result – more profit for you. The fact that WordPress is free and can be customized at a very low cost is incredibly important for a small businesses that cannot afford to pay a lot of money for web design and development services, as well as for business owners who are just starting out and need solution that is cost effective, simple to set up and maintain.
As already stated, the e-commerce solutions that WordPress offers are very important for online sales. They are absolutely essential for websites that require a lot of options for e-commerce, such as product inventory and attributes, payment gateway and shipping methods integration, customer reviews and a whole other set of options that every e-commerce website needs in order to be fully functional and provide a smooth shopping experience. The best WordPress plugin for e-commerce stores that has all the options you need for your e-commerce website is definitely WooCommerce, which is the most preferable plugin in the community of e-commerce business owners. It has a number of useful apps, very simple and flexible, mobile-friendly and, most importantly, and last but not the least it is free.
Updates and Customization
The popularity of WordPress platform makes it attractive target for security attacks, or anyone who is willing to take your website down, insert malicious code and/or steal sensitive data. WordPress is open source, which means that anyone who identifies bug, issue, vulnerability can alert the community, that is why WordPress releases updates regularly, and reasons may vary; not only security updates, but, bug fixes, additional features, compatibility enhancements or performance improvements as well. All of them are important, but the security updates stand above all.
WordPress is highly customizable, which means you can modify your e-commerce website to meet your needs. You can develop custom theme or choose from a number of themes to make your website design more attractive and appealing, which will attract a vast number of customers, since people really tend to like good looking and user friendly websites. One more important thing about WordPress themes is that they are mobile-friendly, which makes it easier for visitors with smartphones and tablet devices. You should know that 80% of consumers use their smartphones when they search for an e-commerce website to shop from. You need to be aware that customization and optimization is very important for e-commerce, since that they will certainly drive more traffic to your website, increasing your customers list and boosting sales, which in its turn means more profit.
These are the most important reasons why you should definitely choose WordPress as a platform for your e-commerce website. These benefits we have provided will make shopping experience easier, more fun and exciting for your customers. In combination with security plugins you will keep your website secure and protected from any potential cyber-attack.
As already mentioned, not every WordPress plugin comes free of charge, so you should definitely consider your options, and do some research beforehand. We hope you will consider our advice when you make your final decision, since WordPress truly is the perfect choice that will certainly make your business thrive.