We’ve all heard the phrase “Just Google it”, and probably use it ourselves several times a day. However, there are search engines other than Google, and some of them are remarkably good. Believe it or not, Google may not even be the global preference, and in our increasingly global economy, it’s important to optimize your search engine optimization for engines other than the big G. Many people are concerned about the potential of breaches in security online, and for popular CMS’s like WordPress, where security is quite often brought into question already, it can be a worry.
If you don’t want to be tracked, check out one of these major search-engine alternatives that won’t be building profiles in the background – whether you like it or not. Even though Google is now preventing third-parties from snooping on where and how you search, it doesn’t mean that the search giant isn’t keeping that information themselves.
It is assumed that the smaller engines are not worth optimizing for, in terms of Search Engines Optimization, as they won’t count for many visitors to your website. However though they are smaller they can bring very targeted traffic particularly on the paid traffic side. So make sure that your WordPress SEO optimizes for the other main engines below too.
If your major concern isn’t necessarily the privacy issue, but something personal with using Google (we don’t judge!), then consider Bing. Digital marketers in particular enjoy the easy additional search parameters that you can use such as “near”, “contains”, and “linkfromdomain”. Entering these commands in along with your search request gives you detailed and additional information that you would have to go into Google’s advanced search to get to – and that’s an extra click. While Google still has a strong first position as our go-to search engine, Bing is second and even powers the Yahoo! Search engine now. The backgrounds are interesting and engaging, and proponents argue that it is faster than Google, especially when you’re searching from the new Microsoft Edge browser.
Need to search only forums and boards? Boardreader automagically limits your search just to web forums and message boards, making it quick and easy to search across different boards for the answers that you need.
DuckDuckGo is the go-to option for the privacy conscious among us – offering the ability to receive excellent search results with no log of personally identifiable information, not even cookies. IP addresses are blasted from its log, and DuckDuckGo doesn’t even try to capture an anonymized identifier to tie together searches – in fact, the platform doesn’t even know if multiple searches are coming from the same user. This clean and straightforward platform offers results that are every bit as relevant and accurate as those coming from Google by aggregating them from a variety of different search engines such as Bing, Yandex and more.
If you just can’t get enough of the quality and format of Google search results, yet you want to fly under the radar, then StartPage is for you! Much like the now-defunct Scroogle did in the past, StartPage is a Google scraper that submits a Google search on your behalf and then returns the results to you. All Google can see are quantities of searches from StartPage’s servers – no personal information is available at all. IP addresses are discarded, as are searches and their results. You can even integrate this functionality into WordPress services.
Officially included with all new Mozilla Firefox installs, Yahoo! Search is technically powered by Bing and is a great global alternative as it offers access in up to 28 international languages. Yahoo Finance and Yahoo Answers in particular are strong contenders and offer unique value in a way that Google just can’t. The Flickr integration allowed Yahoo! Search to provide a solid visual interface and offers better privacy to users than Google does as well.
As you can see, Google is no longer the king of the search engines – check out one of these great alternatives and see how you can integrate results into your next WordPress update.